Apple, Robert Patterson, Sex
According to Google Trends, I should now have your attention. Or at least for today. These are words from the top three most searched topics on google all thanks to SEO. (Search Engine Optimisation)
SEO is definited by our good friend Wikipedia as;
The process of improving the visibility of a website or a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results.
The process of improving the visibility of a website or a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results.
The concept is simple. Create a headline that will attract the largest amount of readers, surfers and browsers according to what shows up first in the search bar.
But unfortunately, in terms of journalism, the conept is indeed flawed.
Why?
Argued is the idea that unecessary emphasis on SEO is taking priority over the quality of the content. Online newspapers and organisations are trending towards tabloid and spoof journalism in order to pull the greatest number of readers.
SEO is a multi-billion dollar industry and in a struggling financial environment, online news platforms are latching on to one of the only ways to generate revenue and sustainibility. Google being the largest and most widely used search engine is playing a huge part in what editors use as their headlines and indeed what stories they publish at all.
There is nothing you can do about how many people are searching. But you can do something about the factors that Google takes account of in deciding the order of its results.
So does this mean will see the quality of online journalism continue to decline? This article from ABC highlighted the role journalists must play to ensure the prosperity of their news organisation.
Conveniently, in a quick blogger search, I came across an insightful blogger, who devotes his work to SEO and all things journalism. Flicking through his work I came across this page, which offered some interesting hints and tips for good SEO
Conveniently, in a quick blogger search, I came across an insightful blogger, who devotes his work to SEO and all things journalism. Flicking through his work I came across this page, which offered some interesting hints and tips for good SEO
'Out with circulation staff, in with SEO' is an interesting summary of the current move to online news and to nabbing those online readers.
How many SEO specialists does it take to change a lightbulb, light_bulb, light-bulb, light.bulb, light bulb?
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