Get with the times!
I have spoken previously about speed and accuracy’s place in online news. Getting your scoop out to the wide world before everyone else is paramount to becoming successful in the media industry. With a plethora of outlets, the online and tangible, it has never been a more competitive environment to get ahead in. It is survival of the fittest and certainly of the fastest.
Online news and entertainment blogging is one of the most heavily saturated modes of journalism. It can also be one of the best ways to promote yourself as an avid journalist. With so many different blogs and online news sites the need for a cutting edge take on it has never been so important.
Live blogging is something that is relatively new on the scene. It’s all about getting the news as you see it, (getting the front row seat to whichever event may be on the agenda) and grabbing the largest audience before any other bloggers/journslists do.
The format can be interpreted in which ever way suits you. However, a live blog generally consists of time codes accompanies by a brief, snappy summary of what was said and what was happening at that moment.
The aim of a live blog is to enable and engage the readers/viewers. Make them feel as though they are actually there and ultimately get the scoop as it is happening, thus being one of the first to cover it.
I have encountered some great live blog’s, the notion being something that is still quite fresh and changing. I have also seen some poorer examples. The best ones all seem to integrate important information with obvious clarity in writing.
A live blog that works doesn’t try and document absolutely everything, rather just the key information.
The Brisbane Times now has a live blogger who often jumps online, though mainly for sports. It is great to see traditional news sources converting to online to widen their readership, hopefully there will be more news and current affair related blogs popping up on Brisbane Times.
For many tech heads, if not at headquarters at the release of last weeks iPhone 4S, were poised by their computers for live updates of the big reveal. Apple did’t have an official live stream of the event so it was up to guests to keep the less fortunate informed.
The Washington Post covered the event. Joshua Topolsky summed up the key moments, though I believe some were too brief. The information is at times too hard to decipher due to lack of detail. Summaries are great but for those who aren’t avid iPhone fans not every time stamp would hold a lot of meaning.
An even better example is the coverage by The Wall Street Journal.
The appropriate use of visual and easier to read time stamps are more to my liking. There is a lot of unnecessary information at the start - but I guess that just comes with the genre and excitement of the event for many. Shorter but more frequent sentences also add to the clarity. There is also an icon to add a comment to the different time stamps. Overall, the more visual, legible and interactive a live blog is the more views it will (often) gain. Speed is of course an important factor. Live blogs are becoming more and more popular and have been utilized by a number of platforms, attracting an ever-growing audience
There are some great tools emerging to keep up with the changing ways of online news.
Wordfaire is a hosted service, similar to Blogger and Wordpress, but is purely devoted to LIVE blogging. It is an exciting new piece of the social media pie.
The liveblogging platform is made to be easily read and very user friendly. Users can create simple and aesthetically pleasing live blogs for free. Just sign in using one of your existing social media such as Facebook or Twitter and create blog-style live updates.
Coveritlive (cover it live) is a much more complex platform for the live blogging enthusiast. Used by world known organizations such as Sky News and BBC, it is another free service and is leading the way in blogging hosts. It is great for covering large scale events, and is up to dat with all embedding capabilities and reader participation such a crowd sourcing.
A really good review of Coveritlive says using it couldn’t be easier and it has the ability to handle thousands of users online at a time.
Blogging is already a hugely popular outlet of news and entertainment. Live blogging looks to be the next big thing online. Many blogging portals already have Apple and Android applications and the phenomenon looks to maintain and build its popularity and user-ship as technology continues to adapt and grow.








