Thursday, 11 August 2011

Will Online News Pay Off?

I recently listened to eccentric and pragmatic online editor of the Courier Mail, John Grey. The hours spent listening to guest lectures are among some of my favorite spent at university. I see every moment of interaction with working professionals and the real-world insights that stand to be gained as invaluable. 


John, more commonly known as @jg_rat in his element on Twitter, offered an interesting insight into the state of online journalism and news and what we might expect to see in the future. 


@jg_rat - as he appears on Twitter

There will be distinct changes to the online and digital media landscape over the next two years according to John. Which makes perfect sense when considering the rapid-fire speed that the net offers. It would only make sense to see changes taking place day by day. 
John’s own, The Courier Mail offers to the modern user a visual and interactive version of the news source. The Australian and the Sydney Morning Herald are just two more of Australia’s large newspapers that have expanded into the online realm. 
The Courier Mail has recently launched an Iphone and Ipad application which describes itself as providing 
Exclusive news and features that you'll expect everyday. From stunning picture galleries, unique video right through to the big news stories as the break.
I particularly like their slogan which to me sums up the online/news convergence phenomena. Touch the news that touches you.  


Love this little video made by the Staff at the Courier Mail exploring their own IPad app!


Me and Mum actually watched this when she first got her IPad last week to work out how to better navigate the App. (Devastated my Mum managed to get her hands on one before me.)


Cannot wait to see some more app's like this pop up as the Apple store and Android market continues to grow!

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